Privacy Policy

Who controls your personal information?

ELIXER LTD is the data controller responsible for the personal information collected through elixer1.com and our related customer services.

Contact us about privacy at info@elixer.co.uk

Information we may collect

Depending on how you interact with us, we may collect:

  • Your name
  • Billing and delivery addresses
  • Email address and telephone number
  • Order, return and subscription information
  • Payment status and limited transaction information
  • Messages, enquiries and customer-service records
  • Reviews, survey responses and promotional entries
  • Marketing preferences
  • Device, browser, IP address and website activity
  • Cookie and advertising identifiers
  • Fraud-prevention and security information

Important: Payment providers process complete card or payment credentials on our behalf. We do not normally store your full payment-card number.

How we use your information

We may use personal information to:

  • Process payments, orders, deliveries, returns and refunds
  • Manage subscriptions and customer accounts
  • Provide customer support
  • Send essential order and service communications
  • Detect fraud and protect our website
  • Maintain business, tax and accounting records
  • Improve our products, website and customer experience
  • Measure website and advertising performance
  • Send marketing where you have consented or where otherwise permitted by law
  • Comply with legal and regulatory obligations

Lawful bases

Depending on the activity, we process personal information because:

  • It is necessary to perform a contract with you
  • It is necessary to comply with a legal obligation
  • You have provided consent
  • It is necessary for our legitimate business interests, provided those interests do not override your rights

You may withdraw marketing consent at any time by using the unsubscribe link in an email or contacting info@elixer.co.uk.

Who we share information with

We may share necessary information with trusted service providers that help us operate, including:

  • Website and ecommerce platforms
  • Payment processors
  • Warehousing, fulfilment and delivery companies
  • Email and customer-communication services
  • Analytics, advertising and social-media providers, subject to your cookie choices
  • IT, security and fraud-prevention providers
  • Accountants, insurers, legal advisers and other professional advisers
  • Regulators, courts, law-enforcement bodies or public authorities where legally required

We do not sell personal information in the ordinary meaning of selling customer details for money. Service providers may only use information for the agreed purpose and must protect it appropriately.

International transfers

Some service providers may process information outside the United Kingdom. Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate legal safeguard is used, such as UK adequacy regulations or approved contractual protections.

How long we retain information

We keep information only for as long as reasonably necessary for the purpose for which it was collected.

Order and transaction records may be retained for up to seven years to meet tax, accounting and legal requirements. Customer-service and marketing records may be retained for shorter or longer periods where reasonably necessary, subject to applicable law.

When information is no longer required, it will be deleted, anonymised or securely destroyed.

Your rights

Depending on the circumstances, you may have the right to:

  • Ask for a copy of your personal information
  • Correct inaccurate or incomplete information
  • Request deletion of your information
  • Restrict how your information is used
  • Object to certain processing, including direct marketing
  • Request transfer of information you provided
  • Withdraw consent at any time
  • Complain to the Information Commissioner's Office

To exercise a right, email info@elixer.co.uk. We may need to verify your identity before completing a request.

You can contact the Information Commissioner's Office through ico.org.uk if you are unhappy with how your information has been handled. We would appreciate the opportunity to address your concern first.

Children's information

Our products and website are intended for adults. We do not knowingly collect personal information from children.

Security

We use reasonable technical and organisational measures to protect personal information. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Last updated: 22 August 2026